DURABILITY OF PRODUCTS

                                      Products life cycle consists of four different phases introduction, growth, maturity and decline. This is happening having consideration with the products available in the market. When we consider a customer mindset, he always believes in buying a cheap and best quality product. This is a very rare combination that is available in market. We have to compromise on anyone of the above mentioned. The requirement of the products is being changed regularly. When a new product is launched into the market, people are more keen to try them out.

                                    So for trying out those products, he needs to buy at least a sample of it. People are thinking about only using the product and not the life cycle of a product. The consumer goods are the goods whose durability is very important as we are investing a lot of funds on that. But, the advancement in technology reduced the people's mindset about these products. Let us taken example of mobile phone, basic set was replaced by camera phone, then slim phones, smart phones and so on. There are very few, who can claim that, they are maintaining the same mobile phone for more than 5 years.

                                   This made the manufacturers to compromise on the products. Usually, these products would come with a warranty of some years, but now a days the warranty has been reduced, the producers have compromised on the quality of the product and the consumers have also stopped bothering about it. The consumer's main focus would be on reduced cost and the advanced technology being implemented. People should understand one thing, Certain products with less life cycle can be recycled and reused, but certain products cannot be. In that case, durability of a product is very important. We must understand that and ensure that, durability is maintained