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TELEVISION - THE MEDIA WHICH HAS BECOME COMMERCIALIZED

                     Media is the one of the instant tools of communication. It should act as a source which must be an eye opener to people. It should pin point the truth and offend the crime committed whomsoever it they may be. Most of them does not know the happenings in and around the world, media acts as the bridge between  people and these important events.

                     But, at present Media has become commercialized. Especially, those TV channels which look upon the TRP ratings. They always wanted their channel to be at top. They want cheap publicity and will do anything for attaining the same. They give more importance to a celebrity marriage or rumors about them, rather than a good deed committed by a common man. Suppose, if a politician or business man commit some mistakes, media should be ready to pin point it. But, now-a-days media are afraid to do so. Since, it may affect the sponsors they get with the influence of government. 

                     The Debate sessions act as medium for cheap publicity. The recorded programs have no guts to deliver the whole speech. They just want to telecast the content which will improve the TRP and commercial value. They conduct many talent acquisition shows. But, to make them gain more audience, they create hype by making the contestant cry. To gain cheap publicity, is that a way to do so. Now-a -days there is lot of vulgarity being involved in TV shows. They used to hug and kiss in a public stage show. They say it as a western culture. But, they should understand one thing, even small kids minds might be disturbed by these shows. The next one is the reality show. It is not necessary, to showcase their heroisms unnecessarily, which might be imitated by children and affect their minds. Last, but not least TV serials, they teach us about the revenge and evil side of family relations. It should be reduced.

                       In my point of view, each and every industry needs to earn profit, then only they can run the firm or industry in a proper manner. But, profit maximization alone should not be the goal of media. Media should ensure that they are educative, informative, communicative, entertain able and less vulgar. Being commercial as well as educative holds good for the people who will be beneficial from media


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